Note from the co-founders,

Crafted to last, designed to be worn.

We’re Mariela and Ana, two sisters from San Diego who started Joiana with one belief: jewelry should be part of your everyday, not saved for “someday.”

We design every piece in San Diego with quality that lasts and style you’ll actually wear daily.

Joiana began in Mexico and grew in the US, shaped by our Mexican roots and a love for detail in everyday design.

From day one, community has been at the heart of Joiana. We design alongside our customers, listen closely, and create space for connection through events, collaborations, and our J Club.

Behind the scenes, our small but mighty team ensures every detail, from design to packaging to community, is done with care and intention.

Welcome to Joiana. Timeless pieces made for your everyday.

xx,
Mariela, Ana & the Joiana Team

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