Note from the co-founders,

Crafted to last, designed to be worn.

We’re Mariela and Ana, two sisters from San Diego who started Joiana with one belief: jewelry should be part of your everyday, not saved for “someday.”

We design every piece in San Diego with quality that lasts and style you’ll actually wear daily.

We grew up in Mexico, surrounded by vibrant colors, rich traditions, and a natural joy for life , that spirit is at the heart of Joiana.

Behind the scenes, our small but mighty team makes sure every detail, from packaging to community, is done with care.

Welcome to Joiana - timeless pieces made for your everyday.

xx,

Mariela, Ana & the Joiana Team

TikTok

Instagram