Joiana Jewelry
How it all started
a note from us -
Joiana started in 2017 as a local delivery business — no website, just pieces we loved and the people who wanted them. We came online in 2020 and found our thing in jewelry. Our hand-drilled pearl cross necklace is what put us on the map — one we made ourselves at our kitchen table until we outgrew the process.
We haven't stopped creating since.
We're sisters. We built this together, and we're proud of it.
Welcome to the jclub. ♡
— Ana & Mariela
Our eye
An unexpected stone. A pearl where youwouldn't thinkto put one. A shape that's familiar, but more interesting.
Queen of every box that leaves the studio
Our sister, and the reason every order arrives the way it should — packed beautifully, shipped on time, cared for every single time. You'll also spot her as our in-house model.
Knows where everything is, including your order
The first voice you hear when you reach out to us — and the one keeping everything running behind the scenes.